Rita A. Costello Biography

Rita A. Costello

Rita A. Costello is the Senior Vice President, Strategic Marketing and Communications for CareFirst BlueCross BlueShield. She is responsible for product development, marketing planning, market research, advertising, and communications. Ms. Costello joined the company in 1977. Ms. Costello is a board member of Stella Maris in Lutherville, Maryland and a former board member of the Maryland Food Bank and House of Ruth.

She received her bachelor’s degree in psychology from James Madison University, her masters of art in research psychology at Trinity University, and her MBA at Loyola College.