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CareFirst Names Vice President of Patient-Centered Medical Home

Jennifer Baldwin Named Vice President of PCMH Regional Care Coordination

Baltimore, MD (January 18, 2012) - CareFirst BlueCross BlueShield (CareFirst) has named Jennifer Baldwin as Vice President of Patient-Centered Medical Home (PCMH) Regional Care Coordination.  In this position, Baldwin will oversee all Regional and Local Care Coordinators and their involvement with PCMH physician practices, panels and patients. Baldwin is a resident of Montgomery County, Md.

“I am extremely pleased to welcome someone of Jennifer’s background and caliber to our management team to fill such a critical role in our company,” said Chet Burrell, CareFirst President and CEO.  “With her able leadership I am confident we will move our groundbreaking PCMH program to the next level."

Baldwin joins CareFirst from Kaiser Health Plan where she was the Area Administrator for 13 primary and specialty care facilities in Washington, D.C., and Maryland. Prior to Kaiser Health Plan, Baldwin was Senior Vice President and Chief Nurse Executive for Holy Cross Hospital where she managed the 388-bed community hospital.  She has also worked at Inova Fairfax Hospital where she held positions of Assistant Vice President and Chief Nursing Executive.

Baldwin received her Bachelor’s degree in nursing from Villanova University and Master’s degree in Public Administration from George Washington University.

In its 75th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.4 million individuals and groups in Maryland, the District of Columbia and Northern Virginia.  In 2011, CareFirst contributed $51 million to community programs designed to increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our Web site at or follow us on Twitter:

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