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Everybody Wins! DC Receives $25,000 Grant from CareFirst BlueCross BlueShield to Host 'Healthy Month' Initiative

Washington, DC (April 23, 2012) - Everybody Wins! DC (EW!DC) is honored to receive a $25,000 grant from CareFirst BlueCross BlueShield (CareFirst) to host the Feeling Good About Me! Healthy Month initiative in May. The wellness and literacy campaign will provide more than 1,000 EW!DC Power Lunch students, in 11 low-income elementary schools across the Washington Metropolitan Area, with health education books.

The 3rd Annual Feeling Good About Me! initiative supported by CareFirst is designed to address health care needs through a variety of innovative formats to best serve the community. The campaign will feature fun and informative books dedicated to healthy eating, attitudes, behaviors, habits and fitness activities, relationships and family lifestyles targeted at elementary school boys and girls. The books will be on display in the schools for students to use and each student will also receive one book to take home.

The EW!DC Power Lunch program pairs low-income students with professional adults (Reading Mentors) to instill a love of reading and learning and foster a sense of self-esteem. Throughout the month of May, Reading Mentors will be encouraged to share personal health success strategies and stories with their mentees.

"We are excited about the potential of this program and its emphasis on providing D.C. children with health related books, said Maria Harris Tildon, CareFirst Senior Vice President of Public Policy and Community Affairs. "Our support for programs like 'Feeling Good About Me!' is just one way we to promote wellness and increase awareness about the importance of living a healthy lifestyle, especially for children."

"It is important to begin promoting healthy living to students from a young age as this will help them to develop healthier habits that they can use throughout their lives" explains EW!DC Executive Director, Mary Salander. "Fun and helpful books combined with personal stories from their Reading Mentors will be extremely beneficial. We are extremely grateful to CareFirst for their support, both through this grant and to the CareFirst employees who volunteer their time as Reading Mentors at Ludlow-Taylor Elementary."

About Everybody Wins! DC
EW!DC is the largest children's mentoring and literacy non-profit in the Washington Metropolitan Area and during the 2011-2012 school year will serve more than 4,000 students in 38 low-income schools.

EW!DC operates its Power Lunch program in 11 low-income public elementary schools. The program pairs adults (Reading Mentors) from many of the region's leading businesses and foundations along with Congressional Members and staffers to read weekly with students who are in need of extra reading support or who could benefit from weekly one-on-one mentoring sessions.

For more information please visit www.everybodywinsdc.org or contact Roopa Purohit at (202) 216-9467 ext. 204.

About CareFirst
In its 75th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.4 million individuals and groups in Maryland, the District of Columbia and Northern Virginia. In 2011, CareFirst contributed $51 million to community programs designed to increase the accessibility, affordability, safety and quality of health care throughout its market areas. To learn more about CareFirst BlueCross BlueShield, visit our web site at www.carefirst.com or follow us on Twitter: http://twitter.com/CareFirst_News.

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